{"id":3162,"date":"2017-06-05T22:51:27","date_gmt":"2017-06-06T06:51:27","guid":{"rendered":"https:\/\/cheapsslsecurity.com\/blog\/?p=3162"},"modified":"2021-01-26T09:13:09","modified_gmt":"2021-01-26T17:13:09","slug":"shift-to-https-and-save-your-website-from-the-wrath-of-blacklisting","status":"publish","type":"post","link":"https:\/\/cheapsslsecurity.com\/blog\/shift-to-https-and-save-your-website-from-the-wrath-of-blacklisting\/","title":{"rendered":"Shift to HTTPS and Save Your Website from the Wrath of Blacklisting"},"content":{"rendered":"

A recent report suggests Google is blacklisting non-HTTPS sites asking for login credentials<\/h2>\n

Commonly, the term \u2018Blacklisting\u2019 is associated with suspicious sites posing a threat to the security of users online. Google is always on the lookout for suspicious sites and it warns visitors upon landing on such sites. This is called blacklisting.<\/p>\n

However, a recent report by Sucuri<\/strong><\/a> suggests that blacklisting is no longer limited to mistrustful websites. This is confirmed by the experiences of many website owners who got their sites blacklisted even if their sites didn\u2019t consist of any malicious files or links.<\/p>\n

So, why did it happen? Let\u2019s find out.<\/p>\n

Understanding \u2018Blacklisting\u2019<\/h3>\n

Being the top search engine in the world places some serious accountability on Google\u2019s shoulders. It means constant development and optimization of modern technologies, tools, and techniques to keep cyber attackers at bay. Blacklisting<\/strong> demonstrates one of the best examples of it.<\/p>\n

Fundamentally, Blacklisting is a defense mechanism used to prevent web surfers from visiting a potentially dangerous webpage\/website. Safe Browsing<\/strong>, a tool developed by Google does this job. Safe Browsing<\/strong> scans millions of websites and identifies possibly dangerous ones. Then Google raises a red flag by displaying \u2018The site ahead contains harmful programs.\u2019 This is shown in the image below:<\/p>\n

\"site<\/p>\n

As a part of this blacklisting process, Google eliminates such website from its search engine index itself, thus making it impossible to access it directly from the search engine. More than anything, the traffic of the website is impacted the greatest. It is estimated that a blacklisted website loses around 95% of its organic traffic.<\/p>\n

Recent Developments<\/h3>\n

Until recently, these security warnings were limited to sites containing mischievous programs. Not anymore. Going by the report published by security firm Sucuri<\/strong>, Google has started flagging non-HTTPS websites that ask for usernames and passwords. This move is enforced in order to protect the credentials being sent by the client to the server. This move is a positive step taken in Google\u2019s long-standing goal of enabling HTTPS all over the internet.<\/p>\n

Google is not alone in this quest. Mozilla made an identical announcement for its browser Firefox. Under which, Firefox will display a gray lock with a red slash for the non-HTTPS sites containing password<\/a> field as shown in the image below:<\/p>\n

\"firefox<\/p>\n

Why Blacklisting?<\/h3>\n

Web-browsing is an Achilles\u2019 Heel as far as the security of users is concerned. It is an easy target for online fraudsters to trick users using deceiving files and links. This is where Blacklisting enters the scene. On seeing warnings raising concerns over the safety of a website, the user is bound to think twice before visiting the site.<\/p>\n

Avoid blacklisting by embracing HTTPS<\/h3>\n

Google\u2019s love for HTTPS is not a secret to anyone. Since the mission \u201cHTTPS Everywhere\u201d was announced, slowly but steadily Google started putting restrictions on non-HTTPS websites. The blacklisting of non-HTTPS websites is another stepping stone in the tech giant\u2019s great vision.<\/p>\n

The report published by Sucuri<\/strong> last week gives some wonderful insights into the recent developments implemented by Google. They reported a rise in the number of blacklisted sites for no reason. The blacklisted sites were \u201cclean\u201d in their terms. They reported some of the blacklist review requests were cleared \u201conly after SSL was enabled<\/strong>.\u201d As mentioned, SSL certificate installation is required to get HTTPS protocol enabled on your website.<\/p>\n

You might wonder what an SSL certificate is and how they work. Let\u2019s find out.<\/p>\n

What is an SSL certificate? What does it do?<\/h3>\n

In Layman\u2019s terms, an SSL certificate is a modern, digital form of an envelope seal<\/a>. With a countless number of users sharing their delicate, confidential information on websites, there is a need to protect such data from coming into the hands of cyber criminals. This is what SSL certificates are intended to fix and that is exactly what they do.<\/p>\n

On an SSL-enabled website, every tiny bit of data shared by users is transformed into an undecipherable strand of numbers, alphabets, and special characters. This conversion from an original format to unreadable from is referred as Encryption<\/strong>. In the wake of this conversion, it is an effectively unthinkable task for any cyber attacker to decipher, read, and tamper the information. As a result of SSL installation, trust indicators such as padlock and green address bar are enabled on the website.<\/p>\n

Benefits of SSL Certificate Installation<\/h3>\n

Without a shadow of a doubt, the central idea behind the SSL installation is the protection of your site\u2019s visitors\u2019 data. However, this is just the tip of the iceberg. The adoption of HTTPS offers numerous improvements over HTTP. Some of these advantages are explained below:<\/p>\n