{"id":3041,"date":"2017-04-26T04:35:08","date_gmt":"2017-04-26T12:35:08","guid":{"rendered":"https:\/\/cheapsslsecurity.com\/blog\/?p=3041"},"modified":"2025-06-10T22:23:21","modified_gmt":"2025-06-11T06:23:21","slug":"why-green-address-bar-ev-ssl-certificates-are-critical-to-e-commerce","status":"publish","type":"post","link":"https:\/\/cheapsslsecurity.com\/blog\/why-green-address-bar-ev-ssl-certificates-are-critical-to-e-commerce\/","title":{"rendered":"Why Green Address Bar EV SSL Certificates are Critical to E-commerce"},"content":{"rendered":"\n

EV SSL: A Mighty Armor for the Security of E-commerce Websites<\/strong><\/h2>\n\n\n
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Introduction & History of EV SSL Certificates<\/u><\/strong><\/h3>\n\n\n\n

SSL certificates were first introduced to maintain the confidentiality of information transmitted between a user and a server. This was done so that no 3rd<\/sup> party could come in between and intercept any of the data transferred. This is done by means of encryption. For example, your password \u201812345\u2019 might be transmitted as \u2018ag5^*\u2019. This makes it almost impossible for any invader to see and intercept the data sent by a user. Thus, SSL certificates provide a sense of security and trust to the customers.<\/p>\n\n\n\n

For issuing an SSL certificate, the user first needs to validate domain ownership as well as the authenticity of his\/her business in some cases. A trusted certificate authority (CA) needs to validate these details before issuing the certificate. The first SSL certificates to be introduced were organization validated (OV) certificates. These certificates were primarily aimed at the website owners who were looking to get an advanced level of protection. As a result, the certificate authorities had to employ a strict validation process. Consequently, this validation process limited access to SSL certificates for anyone but companies and organizations.<\/p>\n\n\n\n

There wasn\u2019t any option for small website owners or individual owners who were looking for the basic level of encryption. Domain validated (DV) certificates came into the picture to fill this void. To receive DV certificates, the users just need to validate via file\/email based validation. This only takes minutes.<\/p>\n\n\n\n

After DV & OV SSL certificates, the certificate authorities sought an even more advanced level of authentication. That is where the Extended Validation (EV) certificate comes in. They come with special visual indicators that differentiate them from the DV & OV SSL certificates. The EV certificates are primarily intended for business websites. That is why the issuance process of an EV SSL certificate has been designed to be rigorous and precise so that the legitimacy of the business can be authenticated without any compromise.<\/p>\n\n\n\n

E-commerce & EV SSL Certificates: A Match Made in Heaven<\/u><\/strong><\/h3>\n\n\n\n

Let\u2019s face it, almost everything is sold on the internet these days. One click and Voila! Your favorite jacket is on its way. It is immensely convenient and beneficial for all the parties involved. Therefore, it\u2019s acceptance is bound to rise even more. E-commerce sales are expected to hit the $4 trillion mark by 2020. But as they say, \u2018With Great Power Comes Great Responsibility.\u2019<\/p>\n\n\n\n

This rapid rise in the global e-commerce market has also fueled a rise in the number of hacking attempts & fraudulent activities being conducted online. In October 2016, nearly 6000 e-commerce websites got hacked and the credit card details of their customers were sold online. This is dangerous territory and it needs to be treated with extreme caution.<\/p>\n\n\n\n

The attacks by cyber perpetrators are inevitable. They do it by penetrating the website servers and trying to steal valuable information sent by the users. That\u2019s why extended validation (EV) SSL certificates are trusted by the world\u2019s top five e-commerce websites.<\/p>\n\n\n\n

EV SSL encrypts sensitive data such as login details and credit card details so that no 3rd<\/sup> party can see or tamper with it. A green bar is displayed if the website is protected by an EV SSL Certificate. Believe me, this green bar can do wonders for you and your company. Having an SSL certificate installed on the website helps instill an element of trust in the customer\u2019s mind and encourages them to buy on your site. Thus, they ultimately increase the conversion rate which leads to a rise in a company’s profitability.<\/p>\n\n\n\n

Cons of not having EV SSL on an E-commerce Site<\/u><\/strong><\/h3>\n\n\n\n

If you have an e-commerce platform and don\u2019t have an EV SSL installed on your site, you\u2019re losing it Big.<\/p>\n\n\n\n