{"id":2006,"date":"2016-03-17T23:31:06","date_gmt":"2016-03-18T07:31:06","guid":{"rendered":"https:\/\/cheapsslsecurity.com\/blog\/?p=2006"},"modified":"2024-01-24T00:53:18","modified_gmt":"2024-01-24T08:53:18","slug":"how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates","status":"publish","type":"post","link":"https:\/\/cheapsslsecurity.com\/blog\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\/","title":{"rendered":"How to Boost your E-Commerce Conversion Rate Using EV SSL Certificates"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">EV SSL \/ Extended Validation Certificates are a proven way to boost conversions on your e-commerce website.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you looking for a way to boost conversions on your e-commerce website?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone is selling something online these days, but how do you differentiate yourself from the rest of the competition? What\u2019s the easiest way to drive extra sales?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is simple: invest in an Extended Validation SSL Certificate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extended Validation SSL is the golden standard for encryption when it comes to e-commerce websites and other websites handling users\u2019 personal information. While other SSL certificates can offer industry-standard encryption to protect connections between browsers and web servers, EV SSL goes above and beyond by fully authenticating the identity of a website and clearly displaying that information in a green web address bar across the top of the browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EV SSL is proven to increase users\u2019 trust and improve conversions..<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2016\/03\/boost-up-e-commerce-conversion-rate-using-ev-ssl-certificates.jpg\" alt=\"Boost Up E-Commerce Conversion Rate Using EV SSL Certificates\" class=\"wp-image-2018\"\/><\/figure>\n<\/div>\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">EV Requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EV SSL technology authenticates a website and tells visitors that the website is trustworthy. This is done via a fairly rigorous validation process\u2014hence the name Extended Validation SSL Certificate. In order to obtain an EV SSL cert, a company has to furnish information about itself. The <strong><a href=\"https:\/\/cheapsslsecurity.com\/blog\/documents-required-ev-ssl-certificate-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">EV Document Requirements<\/a><\/strong> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organization Authentication<\/strong><\/li>\n\n\n\n<li><strong>Operational Existence<\/strong><\/li>\n\n\n\n<li><strong>Physical Address<\/strong><\/li>\n\n\n\n<li><strong>Telephone Verification<\/strong><\/li>\n\n\n\n<li><strong>Domain Authentication<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It may seem like a lot but really it\u2019s fairly standard if your company is a legitimate legal entity with all of its registration information up to date. Keep in mind, the Certificate Authority is doing this for your own good. By authenticating you, they\u2019re giving you the tools to proclaim loudly to the rest of the Internet, \u201ctrust us, we are legitimate!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as you well know, in e-commerce that trust is tantamount to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits of EV SSL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits to having an Extended Validation SSL Certificate are undeniable. Aside from the obvious perks of having industry-standard encryption protecting your website, consider this, according to a study performed by Tec-Ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100%<\/strong> of the study\u2019s participants notice whether or not a site shows the <strong>green EV bar<\/strong><\/li>\n\n\n\n<li><strong>97%<\/strong> of the study\u2019s participants are likely to share their <strong>credit card information<\/strong> on sites with the <strong><a href=\"https:\/\/cheapsslsecurity.com\/greenaddressbarssl.html\" target=\"_blank\" rel=\"noopener noreferrer\">green address bar<\/a><\/strong>, compared to just 63% with non-EV sites<\/li>\n\n\n\n<li><strong>93%<\/strong> of the study\u2019s participants prefer to do their <strong>shopping on sites<\/strong> that show the green bar<\/li>\n\n\n\n<li><strong>77%<\/strong> of the study\u2019s participants would hesitate to shop at a site that previously showed the<strong> green EV bar<\/strong> and no longer does so<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And then there\u2019s the data about how EV SSL can, and has, actually improved conversion rates for sites that employ it. For instance, Fitness Footware, the largest independent footwear retailer in the UK saw its conversions increase by 16.9% after making the move to EV SSL. Likewise, the company iStyles saw a 28% jump.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s a massive difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-Domain EV SSL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Need to secure multiple websites? There\u2019s a multi-domain EV option. This will allow you the same level of security and authentication as you\u2019d get with a Single Domain EV SSL certificate, but across multiple domains. Simply enter your Main Domain and then as many SAN\u2019s as you need and voila! You can protect and authenticate an entire network!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This works for both Fully Qualified Domain Names and Sub-Domains, making Multi-Domain EV SSL certificates one of the most comprehensive options on the market today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Top Multi Domain EV SSL Certificates<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><a href=\"\/comodo\/positivessl-ev-multidomain.html\"><img decoding=\"async\" width=\"100\" align=\"absmiddle\" border=\"0\" data-pin-nopin=\"true\" src=\"\/images\/pro-comodo.svg\" alt=\"comodo\"><\/a><\/td><td><a href=\"\/comodo\/evmulti-domainssl.html\"><img decoding=\"async\" src=\"\/images\/pro-comodo.svg\" alt=\"comodo\" width=\"100\" align=\"absmiddle\" border=\"0\" data-pin-nopin=\"true\"><\/a><\/td><td><a href=\"\/thawte\/sslwebserverev.html\"><img decoding=\"async\" src=\"\/images\/pro-thawte.svg\" alt=\"Thawte\" width=\"100\" align=\"absmiddle\" border=\"0\" data-pin-nopin=\"true\"><\/a><\/td><td><a href=\"\/geotrust\/truebusinessidevmultidomainsan-ucc.html\"><img decoding=\"async\" width=\"100\" align=\"absmiddle\" border=\"0\" data-pin-nopin=\"true\" src=\"\/images\/pro-geotrust.svg\" alt=\"geotrust\"><\/a><\/td><\/tr><tr><td><strong>Features<\/strong><\/td><td>Comodo Positive SSL EV Multi-Domain<\/td><td>Comodo EV Multi-Domain SSL Certificate<\/td><td>Thawte Web Server EV SSL Certificate<\/td><td>GeoTrust True BusinessID EV Multi Domain SSL<\/td><\/tr><tr><td><strong>Price for 1 year<\/strong><\/td><td>$163.50<\/td><td>$259.99<\/td><td>$172.39<\/td><td>$275.31<\/td><\/tr><tr><td><strong>Price for 2 years<\/strong><\/td><td>$143.07<\/td><td>$227.49<\/td><td>$163.77\/yr<\/td><td>$261.55\/yr<\/td><\/tr><tr><td><strong>Price for 3 years<\/strong><\/td><td>$136.25\/yr<\/td><td>$216.66<\/td><td>$160.90\/yr<\/td><td>$256.96\/yr<\/td><\/tr><tr><td><strong>Price for 4 years<\/strong><\/td><td>$132.85\/yr<\/td><td>$211.24<\/td><td>N\/A<\/td><td>N\/A<\/td><\/tr><tr><td><strong>Price for 5 years<\/strong><\/td><td>$128.18\/yr<\/td><td>$203.83<\/td><td>N\/A<\/td><td>N\/A<\/td><\/tr><tr><td><strong>Multiple year options<\/strong><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><\/tr><tr><td><strong>Domains secured<\/strong><\/td><td>Secure up to 250 Multiple Domains<\/td><td>Secure up to 250 Multiple Domains<\/td><td>Secure up to 250 Multiple Domains<\/td><td>Secure up to 250 Multiple Domains<\/td><\/tr><tr><td><strong>Issuance speed<\/strong><\/td><td>1-5 Days<\/td><td>1-5 Days<\/td><td>1-5 Days<\/td><td>1-5 Days<\/td><\/tr><tr><td><strong>Validation required<\/strong><\/td><td>Extensive Business and Domain Validation<\/td><td>Extensive Business and Domain Validation<\/td><td>Extensive Business and Domain Validation<\/td><td>Extensive Business and Domain Validation<\/td><\/tr><tr><td><strong>Notification level in browsers<\/strong><\/td><td>Green Address Bar + Organization Name<\/td><td>Green Address Bar + Organization Name<\/td><td>Green address bar, domain name, and business name shown on certificate<\/td><td>Green Address Bar + Domain Name and Business Name Shown On Certificate<\/td><\/tr><tr><td><strong>SAN Support<\/strong><\/td><td>Allows to add 249 SAN Domains<\/td><td>Allows to add 249 SAN Domains<\/td><td>Allows to add 249 SAN Domains<\/td><td>Allows to add 249 SAN Domains<\/td><\/tr><tr><td><strong>Encryption strength<\/strong><\/td><td>256-bit with 2048-bit Signature<\/td><td>256-bit with 2048-bit Signature<\/td><td>256-bit with 2048-bit Signature<\/td><td>256-Bit with 2048-bit Signature<\/td><\/tr><tr><td><strong>Signature Length<\/strong><\/td><td>2048-bit<\/td><td>2048-bit<\/td><td>2048-bit<\/td><td>2048-bit<\/td><\/tr><tr><td><strong>Browser compatibility<\/strong><\/td><td>99%<\/td><td>99%<\/td><td>99%<\/td><td>99%<\/td><\/tr><tr><td><strong>Site Seal includes<\/strong><\/td><td>\n<img decoding=\"async\" title=\"Comodo Site Seal\" src=\"\/images\/comodositeseal.png\" alt=\"Comodo Site Seal\"><\/td><td>\n<img decoding=\"async\" title=\"Comodo Site Seal\" src=\"\/images\/comodositeseal.png\" alt=\"Comodo Site Seal\"><\/td><td>\n<img decoding=\"async\" title=\"Thawte Site Seal\" src=\"\/images\/thawtesiteseal.png\" alt=\"Thawte Site Seal\"><\/td><td>\n<img decoding=\"async\" title=\"GeoTrust Site Seal\" src=\"\/images\/geotrustsiteseal.png\" alt=\"GeoTrust Site Seal\"><\/td><\/tr><tr><td><strong>Supports Microsoft Office Communication Server<\/strong><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><\/tr><tr><td><strong>Supports Microsoft Exchange Server<\/strong><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><\/tr><tr><td><strong>Daily malware scanning<\/strong><\/td><td>No<\/td><td>No<\/td><td>No<\/td><td>No<\/td><\/tr><tr><td><strong>Free vulnerability assessment<\/strong><\/td><td>No<\/td><td>No<\/td><td>No<\/td><td>No<\/td><\/tr><tr><td><strong>Reissue<\/strong><\/td><td>Unlimited &#8211; Till Certificate Life span<\/td><td>Unlimited &#8211; Till Certificate Life span<\/td><td>Unlimited &#8211; Till Certificate Life span<\/td><td>Unlimited &#8211; Till Certificate Life span<\/td><\/tr><tr><td><strong>Server license<\/strong><\/td><td>Unlimited<\/td><td>Unlimited<\/td><td>Unlimited<\/td><td>Unlimited<\/td><\/tr><tr><td><strong>Support options<\/strong><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><\/tr><tr><td><strong>Warranty<\/strong><\/td><td>$1,750,000<\/td><td>$1,750,000<\/td><td>$1,500,000<\/td><td>$1,500,000<\/td><\/tr><tr><td><strong>Green address bar<\/strong><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><td><img decoding=\"async\" src=\"\/images\/icon-checkmark.svg\" alt=\"Yes\"><\/td><\/tr><tr><td><strong>Refund policy<\/strong><\/td><td>15 Days<\/td><td>15 Days<\/td><td>15 Days<\/td><td>15 Days<\/td><\/tr><tr><td><\/td><td><a href=\"https:\/\/cheapsslsecurity.com\/comodo\/positivessl-ev-multidomain.html\"><img decoding=\"async\" width=\"88\" height=\"24\" class=\"wp-image-1623\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2015\/09\/buy-now.jpg\" alt=\"Buy Now\"><\/a><\/td><td><a href=\"https:\/\/cheapsslsecurity.com\/comodo\/evmulti-domainssl.html\"><img decoding=\"async\" width=\"88\" height=\"24\" class=\"wp-image-1623\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2015\/09\/buy-now.jpg\" alt=\"Buy Now\"><\/a><\/td><td><a href=\"https:\/\/cheapsslsecurity.com\/thawte\/sslwebserverev.html\"><img decoding=\"async\" width=\"88\" height=\"24\" class=\"wp-image-1623\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2015\/09\/buy-now.jpg\" alt=\"Buy Now\"><\/a><\/td><td><a href=\"https:\/\/cheapsslsecurity.com\/geotrust\/truebusinessidevmultidomainsan-ucc.html\"><img decoding=\"async\" width=\"88\" height=\"24\" class=\"wp-image-1623\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2015\/09\/buy-now.jpg\" alt=\"Buy Now\"><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" src=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2018\/09\/ssl-lock-icon.png\" alt=\"green pad lock\" class=\"wp-image-573\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">EV SSL isn\u2019t an expense\u2014it\u2019s an investment. You\u2019re investing in the best of encryption. From the top-notch security protocols to the high-ended authentication, you\u2019re giving your customers the peace of mind that comes with knowing you care about their privacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"comparebtn\" href=\"https:\/\/cheapsslsecurity.com\/sslproducts\/extendedvalidation.html\">Buy Cheap EV SSL Certificate at $72 &#8211; 70% Off<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in turn they\u2019re going to give you more of their business\u2014it\u2019s a proven fact. When customers see the green address bar they feel comfortable. When customers feel comfortable they trust you. And trust leads to sales. The return on investment for your new EV SSL certificate will be tremendous. It will more than pay for itself in no time at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what are you waiting for? Start converting more sales while improving your relationship with your customers today! Go EV!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EV SSL Certificate Related Blog Posts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cheapsslsecurity.com\/blog\/why-green-address-bar-ev-ssl-certificates-are-critical-to-e-commerce\/\">Why Green Address Bar EV SSL Certificates are Critical to E-commerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cheapsslsecurity.com\/blog\/ev-ssl-perfect-startup-e-commerce-companies\/\">Why EV SSL Certificates Are Perfect for Startup E-Commerce Companies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cheapsslsecurity.com\/blog\/ev-ssl-for-website-security-financial-benefits-of-the-green-address-bar\/\">EV SSL for Website Security: Financial Benefits of the Green Address Bar<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/cheapsslsecurity.com\/p\/free-ev-ssl-certificate-is-it-possible\/\">Free EV SSL Certificate \u2013 Is It Possible?<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>EV SSL \/ Extended Validation Certificates are a proven way to boost conversions on your e-commerce website. Are you looking for a way to boost conversions on your e-commerce website? Everyone is selling something online these days, but how do you differentiate yourself from the rest of the competition? What\u2019s the easiest way to drive<\/p>\n","protected":false},"author":8,"featured_media":2018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ssl-pki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Boost your E-Commerce Conversion Rate Using EV SSL Certificates<\/title>\n<meta name=\"description\" content=\"Know about how to Boost E-Commerce Conversion Rate with EV SSL, Requirements and Benefits of EV SSL certificate and how to secure\u00a0Multi Domain with EV SSL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cheapsslsecurity.com\/blog\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost your E-Commerce Conversion Rate Using EV SSL Certificates\" \/>\n<meta property=\"og:description\" content=\"Know about how to Boost E-Commerce Conversion Rate with EV SSL, Requirements and Benefits of EV SSL certificate and how to secure\u00a0Multi Domain with EV SSL.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cheapsslsecurity.com\/blog\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\/\" \/>\n<meta property=\"og:site_name\" content=\"Savvy Security\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cheapsslsecurities\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-18T07:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T08:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cheapsslsecurity.com\/blog\/wp-content\/uploads\/2016\/03\/Boost-Up-E-Commerce-Conversion-Rate-Using-EV-SSL-Certificates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"754\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Savvy Security\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sslsecurity\" \/>\n<meta name=\"twitter:site\" content=\"@sslsecurity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Savvy Security\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\\\/\"},\"author\":{\"name\":\"Savvy Security\",\"@id\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/#\\\/schema\\\/person\\\/1ce9a5743b7f25b5be6e4972864b4493\"},\"headline\":\"How to Boost your E-Commerce Conversion Rate Using EV SSL Certificates\",\"datePublished\":\"2016-03-18T07:31:06+00:00\",\"dateModified\":\"2024-01-24T08:53:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\\\/\"},\"wordCount\":1022,\"image\":{\"@id\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/how-to-boost-your-e-commerce-conversion-rate-using-ev-ssl-certificates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cheapsslsecurity.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Boost-Up-E-Commerce-Conversion-Rate-Using-EV-SSL-Certificates.jpg\",\"articleSection\":[\"SSL &amp; 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