{"id":1986,"date":"2016-02-23T22:54:55","date_gmt":"2016-02-24T06:54:55","guid":{"rendered":"https:\/\/cheapsslsecurity.com\/blog\/?p=1986"},"modified":"2021-09-21T20:33:51","modified_gmt":"2021-09-22T04:33:51","slug":"why-trust-seals-play-a-vital-role-on-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/cheapsslsecurity.com\/blog\/why-trust-seals-play-a-vital-role-on-e-commerce-websites\/","title":{"rendered":"Why Trust Seals Play a Vital Role on E-commerce Websites"},"content":{"rendered":"

A Trust Seals \/ Site Seals can be the difference between a conversion and a cancellation on your e-commerce website.<\/h2>\n

Think fast: would you do business with someone you didn\u2019t trust?<\/p>\n

This is your hard-earned money we\u2019re talking about\u2014you\u2019re not going to fork it over to just anyone.<\/p>\n

Trust is vital.<\/p>\n

That\u2019s never truer than if you\u2019re running an e-commerce website<\/a>. The internet is rife with hackers and cyber criminals. There are fake websites posing as legitimate ones, there are malicious third parties that prey on unencrypted information. And consumers are acutely aware of this.<\/p>\n

The best way to provide them the assurance they need to do business with you is a Trust Seal<\/strong> or Site Seal<\/strong>.<\/p>\n

What is a Trust Seal (Site seal)?<\/h3>\n

You\u2019ve probably seen dozens of trust seals in your time surfing the internet, even if you\u2019re not aware of it.<\/p>\n

\"what-is-trust-seal\"<\/p>\n

A trust seal is traditionally associated with SSL. It is given out by a Certificate Authority (CA) \u2013 the entity that issues the SSL certificate \u2013 as a way of saying, \u201cthis site has been verified by us and it is safe.\u201d<\/p>\n

There are many Trust Seals, pretty much every CA has one. But not all Trust Seals are created equal. While they all stand for the same thing, some are much more recognizable and have even been proven to boost conversions.<\/p>\n

Choosing the right Trust Seal for website<\/h3>\n

At first-glance, when you\u2019re buying an SSL certificate, the Trust Seal may seem like a superfluous detail. Of course, you\u2019re going to use it, but what\u2019s the difference between them?<\/p>\n

Well, actually quite a bit.<\/p>\n

\"site-seal-research\"<\/p>\n

Research done by the Baymard Institute<\/a> says that 35.6% of internet users say the Norton Secured Seal, owned by Symantec, gives them the best sense of trust when they\u2019re about to make an online transaction\u2014far and away the best of the bunch.<\/p>\n

There has also been considerable research done on just how much trust seals can improve conversions<\/a>. Blue Fountain Media, for instance, reported a 42% increase in Sales after putting the Norton Secured Seal on their website. VirtualSheetMusic.com saw a 31% increase, and after switching to an Extended Validation SSL certificate gained 13% more on top of that. And, according to Symantec, Clean Energy Experts increased its conversion rate a whopping 137%.<\/p>\n

You can\u2019t afford Not to have a Trust Seal for website<\/h3>\n

As if the potential for conversions isn\u2019t enough to convince you that you need to have a Trust Seal on your website<\/a>, maybe this will: you might be losing sales if you don\u2019t have one.<\/p>\n

According to research done by Comodo<\/a>, the largest CA in the world, 88% of US online shoppers say it is important for e-commerce sites to include a Trust Seal of some sort on their website, while 70% of shoppers had at some point cancelled a transaction because the site did not have a Trust Seal (SSL Seal)<\/strong>.<\/p>\n

If you\u2019re operating an e-commerce site without a Trust Seal, you are literally leaving money sitting on the table.<\/p>\n

The Costs Associated with a Trust Seal<\/h3>\n

When it comes to Trust Seals you get what you pay for. You can try to save money on one but chances are it will have a negligible effect on your sales. A good rule of thumb is the smaller your company \u2013 the less traffic you receive \u2013 the more important having a highly recognizable Trust Seal becomes.<\/p>\n

Paying top dollar for a Trust Seal like Symantec\u2019s may seem like a difficult pill to swallow, but it can significantly boost your sales and will even pay for itself in time.<\/p>\n

According to a study done by Synovate<\/a>, 94% of shoppers are likely to complete a purchase when a Norton Secured Seal is present at checkout, while 77% are more familiar with the Norton Secured Seal than competitor seals.<\/p>\n

This is why displaying a Symantec (formerly VeriSign) Trust Seal on your website immediately inspires a level of trust and confidence in your customers and has been proven time and time again to be worth the cost.<\/p>\n

Regardless of whether you choose to go top-shelf or pick a more economical option though, you can\u2019t afford not to have a trust seal on your e-commerce website\u2014unless of course, you don\u2019t care about your bottom line.<\/p>\n

Important Resources:<\/h3>\n